About Us

L'ALBA was built out of a personal passion to create what was missing. Fragrance and perfume has always been a part of my everyday identity, but when I learnt more about what goes into our everyday products, I stopped using perfume and fragrance altogether. I spent over a year searching for something better that was clean and transparent but without the compromise of luxury products and scent experiences. Nothing I found met that standard, so I built it myself.

Every perfume and candle is consciously crafted, free from hormone-disrupting chemicals, phthalates, parabens, and unnecessary toxins. Our mission is to set a new standard for fragrance products that are intentional, elegant, and uncompromising in quality and design.

L'ALBA is named for my mother and our Italian heritage. In Italian, l'alba means "the dawn," and for us, a new beginning for transparency, intention, and giving back in the fragrance industry. L'ALBA is personal at its core, and our promise includes a donation with every order to Breast Cancer Canada, for her and everyone affected.

Scent lives on your skin, in your home, and is a part of our best memories; yours should be worthy of all of that.

L'ALBA is fragrance, as it should be.

-Makenzie, Founder